WikipediaThe specialist area of business development comprises a number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets. Techniques used include: Assessment of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, drafting and enforcing sales policies and processes follow-up sales activity, formal proposal and presentation management and writing, pitch and presentation rehearsals, business model design, account planning and performance monitoring and proposition development and campaign development.